Designing
iconic brands
that lead
with
strategy
I’M CYNTHIA MASELLI — THE BRAND STRATEGIST™.
I HELP ENTREPRENEURS TURN VISION INTO VISUAL PRESENCE WITH INTENTIONAL BRAND IDENTITY, EXPERT STRATEGY, AND HIGH-IMPACT DESIGN.
OUR CLIENTS HAVE BEEN FEATURED
INTRODUCING THE FIRST OF ITS KIND WORKBOOK DESIGNED TO HELP
YOU BUILD A BRAND AND BUSINESS
WITH CLARITY, INTENTION, AND
LASTING IMPACT
The Iconic
Brand Blueprint™
The Iconic Brand Blueprint™ is our NEW signature workbook, created by our Founder to bring the depth of agency strategy together in one beautifully designed strategic masterpiece. This 200-page hardcover edition captures the framework we use with our clients — a proven, step-by-step system that blends brand development, business strategy, and marketing clarity into one cohesive blueprint. Crafted with the precision of an experienced strategist and the eye of a designer, it’s more than a workbook — it’s a signature resource for entrepreneurs ready to think, build, and lead like a true brand visionary.
Now, you can have a strategist’s go-to guide in your own hands, one that brings clarity, structure, and strategy to every part of your brand. It’s a complete system for building a brand and product/service based business that communicate your vision with precision, captivate your audience, and position you in the marketplace for elevated visibility, profitability, and enduring success. Now you can make decisions with confidence, create consistency across every touchpoint, and professionally elevate the way your brand shows up in the world. Get started and build your iconic brand today!
The Iconic Brand™
suite
EVERY OFFER IS DESIGNED TO HELP YOU BUILD WITH CLARITY, CONFIDENCE, AND PRESENCE —
NO GUESSWORK, JUST STRATEGY THAT WORKS AND DESIGN THAT STANDS OUT.
The Iconic Brand™
A comprehensive brand identity service featuring various custom logos, typography, color palette, mockups to bring your brand to life and 15+ page custom brand book — thoughtfully designed to reflect your values and distinguish your brand.
YOUR BRAND DESERVES TO BE ICONIC.
An iconic brand isn’t built by chance—it’s
designed with intention. The Iconic Brand™ is our premier identity service, crafted to shape bold, purposeful brands through an immersive process that aligns vision with strategy. We translate your unique essence into a refined visual identity and deliver a tailored brand stylebook to ensure consistency across every touchpoint.
This isn’t a 24-hour turnaround because your brand deserves more than a quick fix or a cute “kit.” We believe in thoughtful creation, strategic depth, and purposeful design. Our 15-business-day process allows us to craft with clarity and precision—intentional enough to build lasting impact, yet efficient enough to keep your momentum and help you move forward quickly in your business.
MORE SUPPORT TO HELP YOU SCALE
The Iconic Personal Brand™
YOUR STORY ELEVATED. YOUR PRESENCE, DESIGNED TO LEAD.
The Iconic Personal Brand™ is a full-service experience that brings every element of your
brand and online presence into perfect
alignment. Through thoughtful strategy,
intentional design, and personalized
collaboration, we craft your personal brand
identity, website, social and photography that captures who you are, what you stand for, and
the impact you’re here to make. It’s more than a visual transformation — it’s the foundation for
how you’ll show up, connect, and grow with confidence.
Custom Website Design & Development
A strategic, fully custom website designed to reflect your brand and drive real results. We blend thoughtful strategy, industry insight, and creative direction to build a digital presence that feels aligned, elevated, and ready to convert. From one page designs to 5+ pages, every project begins with a strategy session and includes site structure, copywriting, and design, all handled in house. We’re your go to partner for building a website that not only looks beautiful but works beautifully too.
The Strategy Line™
A STRATEGIC 1:1 PARTNERSHIP FOR
BRAND AND BUSINESS GROWTH
A premium experience for entrepreneurs ready to move with clarity and confidence, with an expert strategist in their corner every step of the way. The Strategy Line is focused, high touch, and fully tailored to help you make strategic decisions, take intentional action, and keep your business moving forward. You’ll work directly with Cynthia and have access to added insight from our executive team across marketing, design, business development, and operations. Together, we’ll refine your direction, strengthen your positioning, and build lasting momentum for your next level of growth.
The Iconic Brand Audit
A 90-MINUTE STRATEGIC REVIEW OF YOUR EXISTING BRAND TO HELP YOU REFINE AND ELEVATE.
Think your brand’s online presence is doing the job? Let’s make sure. The Iconic Brand Audit™ is your expert deep-dive into the strategy, visuals, and messaging behind your brand. Together, we’ll identify what’s aligned, what’s missing the mark, and what’s holding you back from showing up with the clarity, confidence, and authority your brand deserves.
You’ll walk away with a clear understanding of what’s working, what to refine, and your next steps to bring your brand into full alignment with the impact and value you’re meant to deliver.
The Social Impact
A dedicated extension of our agency created to serve nonprofits, ministries, and purpose driven organizations.
We partner with you to share your mission with clarity, creativity, and excellence. This allows you to reach more people, inspire greater support, and bring your vision to life.
WE BRING CREATIVITY, STRATEGY, AND EXCELLENCE TO EVERY CAUSE. OUR WORK HELPS YOU COMMUNICATE WITH POWER AND PURPOSE.
Make an impact
with us
We believe in supporting nonprofits with big vision, even when budgets are small. Here, you’ll have the opportunity to partner with the organizations we serve-by donating directly to their cause or helping us assist those who need it most.
You can even choose the cause that resonates with you.
Featured
Design Portfolio
PODCAST BRANDING
LOGO DESIGNS
PERSONAL BRANDING
BEFORE & AFTERS
WEBSITE DESIGNS
ICONIC BRANDS
Client
love
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Working with Cynthia was a fantastic experience. She was amazing at understanding the assignment her expertise, attentiveness, and dedication made the entire process smooth and rewarding. I highly recommend Cynthia to anyone looking for exceptional brand strategy support.
Ashlee Frazier - Williams
ANEA HILL -
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This site is such an important part of my business and my dreams… You’re not just designing a website; you’re helping me bring my story to life and creating a space where my work can inspire and connect with others.
Thank you for your kindness, patience, and the heart you’ve put into every detail. I can’t wait to share this beautiful project with the world — knowing it wouldn’t have been possible without you.
Katie
KATIE LEVINE PHOTOGRAPHY -
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Cynthia is the absolutely best at what she does! She has an effortlessly chic style and truly cares about every detail. She goes above and beyond to ensure you have a great experience, walking you through the entire process, and really helped elevate my personal brand and website.
Desiree
SEASON 9 THE BACHELORETTE -
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Working with Cynthia was one of the best decisions I made for Milk + Honey Travels. She has an incredible gift for pulling out the heart of your brand and translating it into beautiful, strategic design. Our website finally feels like us—elevated, intentional, and aligned with the clients we want to attract. Cynthia is not only wildly talented, but also a true partner in the process.
Brianna
MILK + HONEY TRAVELS -
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Cynthia is a true mastermind! When approaching the launch of my brand, I needed assistance with bringing my thoughts to reality and she did not disappoint. When approaching this project Cynthia was extremely organized, articulate and listened to all of my key points to what I was looking for. She was always on top of deliverables and when the project was brought to me it was as if she was inside of my head! Her attention to detail, dedication to her craft and desire for each client to succeed is really felt throughout the entire process.ion goes here
Brittney
BE BRONZE STUDIO -
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Cynthia is a wonderful talent and expert in brand design. Her level of professionalism crosses over into her communication with clients and her deliverables have always been above expectations. I’ve been working with Cynthia for years and have referred dozens of clients to her and trust doing so 100%. She always treats her clients so well. Cynthia has such a beautiful eye for design. Her eye is refined and is just as classy as she shows up for her clients. She has a way with logos, fonts, colors, creating beautiful websites, and marketing materials that elevate a client in a sophisticated manner.
Ashley
THE SOCIAL WELL CREATIVE -
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I’m so so so happy you were the one who created this for me! It’s truly incredible that without meeting me you captured everything I didn’t even know I wanted. And it’s so me! You’re so talented and such a sweetheart and it’s really lovely that you put all your heart and soul into it. I appreciate everything, Cynthia, you’re the BEST.
Flo
GLO BY FLO -
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Cynthia was a joy to work with. She truly helped my vision come to life. Her process was smooth, clear and streamlined. I am SO happy with the final result of my branding and website. It is beautiful, functional, and true to everything I desired it to be.
Alyssa
FERTILITY WELLNESS CO. -
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Designing my website was more challenging than I realized. (I just want to do the work, not describe the work.) Cynthia approached this process with insight, resolution, and patience. She asked thoughtful questions and made useful recommendations. Most importantly, she listened. Our final product is truly a collaboration representing my impact with leadership teams, nonprofit organizations, and small businesses.
Rebecca
EXECUTIVE CONSULTANT -
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Cynthia is a pleasure to work with! Her strategic mindset shines through in every interaction. She consistently goes beyond expectations with her insightful advice and guidance, tailored specifically to support entrepreneurs. I value her thorough responses, clear and concise outlines, and structured approach to communication. I highly recommend partnering with Cynthia for anyone seeking impactful brand strategy support.
Jessica
J. UPTON TRAVELS
The Brand Strategist™
Meet Cynthia
STRENGTHS FINDER PROFILE
INDIVIDUALIZATION, DEVELOPER,
STRATEGIC, ACHIEVER AND LEARNER
A highly regarded expert in brand identity, strategic marketing, and modern brand elevation.
Since launching her boutique agency in 2018—while balancing life as a stay-at-home, homeschooling
mom—she’s built a thriving business entirely through referrals and word of mouth. It’s a testament to the
trust, transformation, and long-term relationships she cultivates with every client.
With nearly two decades of experience spanning
marketing, sales, consulting, and her early career as an event manager that started back in her college years, Cynthia brings a rare blend of creative direction and strategic thinking to every brand she touches. Her approach is rooted in clarity, intentionality, and high design —empowering entrepreneurs to build brands that don’t just stand out, but stand the test of time.
She holds a Master’s in Business Management, a
Bachelor’s in Communication with a concentration in Advertising, and a minor in Psychology that gives her the insight to connect the dots between message, market, and momentum.
IF YOU’RE NEW HERE AND WONDERING WHO’S THE FACE BEHIND ALL OF THIS—HERE’S A LITTLE MORE ABOUT ME, FROM THE OUTSIDE LOOKING IN.