TRANSFORM YOUR BRAND INTO A FORCE TO BE RECKONED WITH

AND PROPEL YOUR BUSINESS TO NEW HEIGHTS

 

OUR CLIENTS HAVE BEEN FEATURED:

The first-of-its-kind workbook designed to help you build a brand and business with clarity, intention, and lasting impact.

This 190+ page interactive workbook goes far beyond traditional branding—it’s a strategic, hands-on guide to building the foundation of a powerful, aligned business. Whether you're just getting started or rebranding for your next level, this blueprint will help you stop second-guessing and start leading with confidence.

Designed for entrepreneurs who want more than aesthetics, this guide combines brand development, business strategy, and marketing clarity—all in one beautifully crafted, easy-to-use resource.

This is more than a workbook—it’s a complete system for building a business and brand that reflects who you are, what you stand for, and where you’re going.

The Iconic Brand Blueprint™ helps you stop guessing and start leading—with clarity, strategy, and confidence.

New & Now Available
The Iconic Brand Blueprint

IT’S ALREADY CREATING A BUZZ…

ELEVATE YOUR BUSINESS

IT’S TIME TO TURN YOUR GOALS INTO REALITY

FEATURED SERVICES:

THE ICONIC BRAND™

Our signature, comprehensive brand design process and service immerses clients in an in-depth exploration to not only understand their unique vision, but also devise creative designs and strategies to differentiate their brand and business in today's crowded marketplace. 

THE STRATEGY LINE™

You don’t need a massive team or a full-time hire to make strategic, aligned decisions in your business. You need a trusted partner who sees the big picture, cuts through the noise, and helps you stay focused on what actually moves the needle.

THE ICONIC BRAND AUDIT™

Think your brand’s online presence is doing the job? Let’s make sure! You’ve put in the work—but even the best brands need a second set of expert eyes to uncover what’s working, what’s off-brand, and what’s holding you back from making the impact your brand was designed for, and the value you truly offer.

“Cynthia is a wonderful talent and expert in brand design. Her level of professionalism crosses over into her communication with clients and her deliverables have always been above expectations. She always treats her clients so well. Cynthia has such a beautiful eye for design… She has a way with logos, fonts, colors, creating beautiful websites, and marketing materials that elevate a client in a sophisticated manner.”
— ASHLEY | SOCIAL WELL CREATIVE

THE BRAND STRATEGIST, CYNTHIA MASELLI

FOUNDER | CEO | LEAD DESIGNER & STRATEGIST

Cynthia is the founder of a successful branding and business strategy agency, built entirely through referrals and word-of-mouth since its launch in 2018. Known for her clear communication, eye for design, and strategic mindset, she’s built strong, lasting client relationships that drive her business forward.

With nearly 20 years of experience in marketing, including roles in event management, sales, and consulting for both small businesses and nonprofits, Cynthia brings a diverse skill set to the table. Her proven track record, work ethic, and dedication to client success make her a standout in the industry. Her educational background further complements her expertise—Cynthia holds a Master’s in Business Management, a Bachelor’s in Communication with a focus in Advertising, and a minor in Psychology.

STRENGTHS FINDER PROFILE:
INDIVIDUALIZATION, DEVELOPER, STRATEGIC, ACHIEVER AND LEARNER

  • Cynthia is a true mastermind! When approaching the launch of my brand, I needed assistance with bringing my thoughts to reality and she did not disappoint. When approaching this project Cynthia was extremely organized, articulate and listened to all of my key points to what I was looking for. She was always on top of deliverables and when the project was brought to me it was as if she was inside of my head! Her attention to detail, dedication to her craft and desire for each client to succeed is really felt throughout the entire process.

    Brittney | Be Bronze Studio

  • Working with Cynthia was a fantastic experience. Her help in adding the finishing touches to my brand was invaluable. Cynthia was amazing at understanding the assignment and assisting me with the necessary changes along the way. Her expertise, attentiveness, and dedication made the entire process smooth and rewarding. I highly recommend Cynthia to anyone looking for exceptional brand strategy support.

    Ashlee Frazier - Williams | Anea Hill

  • Cynthia is the absolutely best at what she does! She has an effortlessly chic style and truly cares about every detail. She goes above and beyond to ensure you have a great experience, walking you through the entire process, and really helped elevate my personal brand and website.

    Desiree | Season 9 The Bachelorette

  • Cynthia was a joy to work with. She truly helped my vision come to life. Her process was smooth, clear and streamlined. I am SO happy with the final result of my branding and website. It is beautiful, functional, and true to everything I desired it to be.

    Alyssa | Fertility Wellness Co.

  • Cynthia is a pleasure to work with! Her strategic mindset shines through in every interaction. She consistently goes beyond expectations with her insightful advice and guidance, tailored specifically to support entrepreneurs. I value her thorough responses, clear and concise outlines, and structured approach to communication. I highly recommend partnering with Cynthia for anyone seeking impactful brand strategy support.

    Jessica | J.Upton Travel

  • I’m so so so happy you were the one who created this for me! It’s truly incredible that without meeting me you captured everything I didn’t even know I wanted. And it’s so me! You’re so talented and such a sweetheart and it’s really lovely that you put all your heart and soul into it. I appreciate everything, Cynthia, you’re the BEST.

    Flo | Glo By Flo

  • Cynthia is a phenomenal designer. In addition, her keen understanding of short and long-term trends sets her apart. She was able to capture my vision but also breathe additional life into what I wanted. This allowed for the scale and agility I needed.

    Bethny | Author & Executive Strategist

  • Designing my website was more challenging than I realized. (I just want to do the work, not describe the work.) Cynthia approached this process with insight, resolution, and patience. She asked thoughtful questions and made useful recommendations. Most importantly, she listened. Our final product is truly a collaboration representing my impact with leadership teams, nonprofit organizations, and small businesses.

    Rebecca | Executive Consultant